Our MM Aid Model’s central matching concept has been developed and adapted by DFID whereby the UK Government devised a Fund that matches charity appeals through their formation of their flagship UK Aid Match. We commend the British Government for their leadership. Our pivotal influence on its genesis has spawned more than £200m of funding (and counting) for trusted charities which are positively impacting over 100m lives across the globe. Building on this, if richer Governments used 10% of their aid budgets to match charity appeals it could positively impact over a billion lives.